How can I promote my website?
A website should be considered an integral part of your overall marketing plan. Once you have created a website, the next the step is to promote the website, both on the internet and within more traditional channels.
The need for website promotion
It is no longer sufficient to create a great website and hope that people will find it. There are millions of websites and billions of website pages (nobody knows the exact count). An August, 2008 Netcraft survey found 176,748,506 websites, and there are many sites world-wide that were not found in the survey. Interestingly, the vast majority of websites were hosted on Unix/Apache servers. See the following chart, courtesy Netcraft.
The rapidly-growing plethora of websites means that there is stiff competition for search engine visibility across a common set of keywords and keyword phrases. For example, a recent Google search for "wedding dance bands" returned approximately 710,000 results, and a search for "Dallas plumber" returned approximately 810,000 results.
Thus, unless you have a very unique business/organization, keyword phrases that people will search for will likely return a large number of results and your website pages likely will not be listed near the top of the results. There are indeed techniques to get high search engine rankings - and they should be applied - but that alone will not be sufficient.
How to promote your website
Here are a number of ways that you can attract people to your website:
In summary, there are lots of ways that you can promote your website. Use common sense and keep an eye out for everyday marketing opportunities. For more suggestions, see this comprehensive list at SEOBook and another at Kearney & Associates. Also, see How do I get high search engine visibility?
ECS will create exactly the website you want and will work with you to market and promote your website. Contact Elbel Consulting Services for more information on how to market your website.